Kirin Sinha discusses the role of generative AI in driving advancements in augmented reality.

Advancements in artificial intelligence have made augmented reality much more accessible to everyday consumers. Technologies like Apple’s Vision Pro and Meta’s Quest, once complex and costly, are now becoming commonplace. While AI focuses on human-like intelligence for data analysis, problem-solving, predictions, and solutions, AR enhances real-world objects in a virtual setting, such as through mobile devices or headsets, creating immersive environments.

In the past year, Illumix has concentrated on developing AR technology for location-based entertainment and experiences. Their enterprise AR platform is becoming standard in major venues, from sports stadiums to music festivals to theme parks and resorts. Illumix has introduced its proprietary Spatial Positioning System, allowing digital content to seamlessly integrate with the real-world environment, both indoors and outdoors, while maintaining privacy compliance. Think of it as an operating system for the physical world, enhancing physical experiences with interactive, immersive, and personalized elements.

Founded by Kirin Sinha, Illumix has been at the forefront of transitioning immersive digital content from 2D to 3D. Sinha notes the positive impact of generative AI on the AR industry, stating, “One of the main barriers to AR adoption today is the cost and time needed to create 3D experiences. Generative AI removes this barrier, accelerating AR development by making 3D asset production, animation, and experience development faster and more cost-effective.” She adds, “As AI becomes more accessible, we can expect to see a surge in AR consumer experiences. At Illumix, we’ve been simplifying and automating the AR production pipeline for years, and Generative AI has provided us with a powerful tool to do so.”

Moreover, AI and AR are converging to create scalable experiences that are contextually relevant, personalized, and responsive. Illumix is actively involved in driving these high-quality AR experiences from their platform. Sinha explains, “With advances in AI, we’ll be able to understand the scene you’re in (e.g., ‘you’re walking through a stadium’) and present AR information tailored specifically to you (e.g., ‘you’re a fan of the home team, so here are some merchandise deals’ or ‘here is the path to your seats’).”